Obviously, speaking your customer's language is one of the best ways to start interaction and build effective engagement, and then, loyalty in a new market.
About 30% of Russians can speak English to a certain degree, and only 3% are fluent speakers (RbtH
It is not a secret that Russian is one of the hardest languages to learn. Even Russians know it and give you more credit when you demonstrate positive attitude to their language.
Sometimes, it might be enough that you know only some of their popular words like "Спасибо" (Spasibo) - Thank you
or "До свидания" (Do svidaniya) - Goodbye
. In most cases, if you are able to provide your written communication or at least your website in Russian, your chances for successful business outcome increase dramatically.
When creating a culturally appropriate and user-friendly website, it is critical that your content is translated by native speakers who know how to position your brand in Russia. A proper translation of cultural nuances and idioms that local languages take on will guarantee that your content is taken seriously by the local audience.